Massive Crowd Gathers Outside Mumbai’s BKC for India’s First Apple Store as iPhone 16 Series Launches

 Mumbai, September 20, 2024 (LIVE8040) – Apple enthusiasts flocked in droves to Mumbai's Bandra Kurla Complex (BKC) this morning as the highly anticipated iPhone 16 series officially went on sale across India. Hundreds of people were seen queuing outside India’s first-ever Apple retail store, opened in April 2023, marking the beginning of a new chapter in the company’s retail presence in the country.

The iPhone 16 series, including the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max, has been eagerly awaited by tech enthusiasts. From early hours, fans braved the humid September morning to get their hands on Apple’s latest offering, making the BKC store the epicenter of excitement.

The store staff, dressed in their iconic blue shirts, greeted the buzzing crowd with applause, echoing the signature Apple launch tradition. Customers who had pre-booked their devices were allowed inside first, while others lined up patiently for their chance to buy or explore the new iPhones.

A Key Market for Apple

India has rapidly grown as a key market for Apple, with the company posting record sales in recent quarters. The opening of physical Apple stores in the country has reinforced the brand's commitment to deepening its presence. Speaking to ANI, some customers expressed their excitement about purchasing the new device, with many mentioning the 16 series’ powerful camera upgrades, extended battery life, and the sleek titanium frame of the Pro models as standout features.

"This is the first time I’m buying an iPhone on the first day of its launch, and the experience here at the BKC store is incredible. I’ve been using Apple products for years, but this is something else," said one of the first buyers, visibly thrilled.

iPhone 16 Series: Features and Pricing

Apple’s latest flagship devices come packed with several innovations, including the A18 Bionic chip, improved dynamic displays, and enhanced AI integration across apps. The iPhone 16 Pro Max, in particular, boasts a revolutionary 10x optical zoom, setting a new standard in mobile photography.

The price range for the iPhone 16 starts at ₹79,999 for the base model, while the Pro and Pro Max variants are priced higher, starting from ₹1,29,999. Analysts have suggested that the iPhone 16 series could drive substantial sales growth for Apple in India, where the appetite for premium smartphones is on the rise.

A Growing Market

Tim Cook, Apple’s CEO, had previously emphasized the importance of India as a critical growth market for the company. With a large number of tech-savvy consumers and increasing disposable income, India is set to play a central role in Apple's future growth plans.

Apple’s Mumbai BKC store, known for its architectural elegance and premium service, has become a landmark for the brand’s expansion in India. The company plans to further its retail presence by opening more stores in key metropolitan cities.

As the excitement continues, the BKC Apple store remains buzzing with activity, with fans not only purchasing the new iPhone but also taking part in exclusive workshops and live demonstrations hosted by Apple to showcase the latest technology embedded in the iPhone 16 series.

For many, today’s launch is more than just a product release — it's a celebration of Apple’s growing footprint in India.

🚨 A huge crowd gathered outside Apple store at Mumbai's BKC - India's first Apple store. (ANI)

Apple's iPhone 16 series is on sale in India from today. pic.twitter.com/fFP9AIZmoo

— Indian Tech & Infra (@IndianTechGuide) September 20, 2024

source: ANI