Aamir Khan talks about the Flawed Business Model of the Indian Film Industry. The industry’s focus on \”finer\” emotions, like doubt, over more primal feelings, such as revenge, is something Aamir suggests has alienated the core audience. “I don’t know how to sell the same thing twice to anyone,” he remarked, emphasizing how the traditional theater-going experience is no longer the driving force. For him, going to the theater used to be about consuming films, but now it’s just for leisure. His frustration is clear: “We have killed our own business.” He also touched on a deeper issue in terms of content creation, stating that the industry’‘s focus has shifted too far towards catering to a niche, ‘finer’ audience.’ “Revenge is a big emotion, one could easily be provoked, but doubt on the other hand is a finer emotion, less appealing,’ he said, hinting at the disconnect between what the audience craves and what is currently being served.