Deputy Chief Minister and Tourism Minister Kumari attended the 25th International Indian Film Academy Awards (IIFA) at the Jaipur Exhibition and Convention Center on Sunday. She expressed her delight at the enthusiasm among the people and emphasised the government’s commitment to hosting more such events in Rajasthan to boost tourism and the local economy. Diya Kumari also spoke about the growing concert economy in India, stating that the country has a rich legacy of music, dance, and storytelling, with a vast audience for live performances. She reiterated Rajasthani’s commitment to contributing to the vision of a ‘Developed India’ by strengthening its tourism industry. The IIFA Awards 2025 began with a breathtaking drone show, illuminating the sky with stunning artworks of JaipUR, the IIFA logo, and glimpses of Rajastha’S heritage. The event also featured vibrant performances by Bollywood celebrities, incorporating elements of Raj asthan’’ rich culture and traditions.