Despite govt concerns, Pernod Ricard India unveils Ballantine’s Soda campaign. Ministry of Health and Family Welfare (MoHFW) asked officials at the Indian Premier League (IPL) to ban all forms of tobacco and alcohol advertisements. WHO: Alcohol is a Class I carcinogen — a substance capable of causing cancer. It is also a key risk factor for other non-communicable diseases (NCDs) like cardiovascular diseases, chronic lung disease, diabetes, hypertension, etc – which account for more than 70 per cent of deaths annually in India. A recent study showed that about 41 per cent. of advertisements shown between the overs during the 2023 ICC Men’s Cricket World Cup were surrogate. advertisements of smokeless tobacco. The Ministry of Information and Broadcasting also advised all endorsers and influencers on social media to refrain from promoting or advertising, including surrogate advertisements, of offshore online betting and gambling platforms. The Department of Consumer Affairs, under the Ministry of Consumer. Affairs, Food and Public Distribution said strict action would be taken against surrogate ads.