Jack Dorsey, co-founder of both X (formerly Twitter) and Bluesky, recently shared his thoughts on why Bluesky has been growing rapidly. Dorsey suggested that Bluesky’s growth is largely driven by users leaving X rather than being drawn to Bluesky for its unique features. He emphasised that while user migration can boost numbers, it is not the ideal way to build a successful platform. Bluesky originated in 2019 as an internal Twitter project when Dorsey was still CEO. By 2021, it had become an independent public benefit corporation. Officially launched in February 2024 with approximately 3 million users, Bluesky saw rapid growth, reaching 25.9 million users by year-end, according to company data. The social network experienced a surge in user signups in November, following mass departures from X after President Donald Trump’s election, an event financially backed by Elon Musk. But it’s not something that people care about right now, said Dorsey. “We want people that are running to us for a particular thing that they couldn’t do before.”
