Reliance Industries Ltd has been ranked as the second-best brand globally in the FutureBrand Index 2024. The company surged 11 places from its 13th position in 2023, surpassing global giants like Apple, Nike, Walt Disney, and Microsoft. The rankings, released by FutureBrand, assess companies based on their ability to balance brand purpose and experience while adapting to market shifts. South Korean conglomerate Samsung topped this year’s list, while Reliance remains the only Indian brand featured. The 2024 report also highlights a transition in global brand dominance. It said that a decade ago in 2014, seven of top ten brands were from the US. However, in 2024, the top ten is much more diverse, with four US brands and five from APAC and the Middle East. The study analyses how brands maintain long-term success by aligning with evolving consumer expectations, technological advancements, and market dynamics. The attributes are: Premium Resource management Indispensability Individuality Thought leadership Innovation Authenticity Inspiration Mission Personality Story Attachment Consistency Seamlessness People Pleasure Well being Respect.
