Retailers are reducing store sizes to be more accessible to consumers. Shoppers Stop, Decathlon, Spencer Retail, and Ikea are exploring this model. Smaller box stores — those under 15,000 square feet — are growing at double-digit rates, says BCG. \”Smaller formats are here to stay, especially in tier 1 and tier 2 cities,\” says Bharat Mimani, Managing Director and Partner, BCG, in an interview with CNN iReport. The trend mirrors developments seen in the U.S. where large retailers like Macy’s, Target, and IKEA started experimenting with smaller format stores to be closer to consumers, says Deloitte’s Anand Ramanathan, Partner and Consumer Products and Retail Sector Leader,Deloitte, in the interview. The Goenka group-owned Spencer Retail is using small stores as local hubs to drive growth. It sees a \”huge opportunity” in driving same-stores sales with smaller outlets by focussing on fresh products, leveraging a revamped supply chain and loyalty / subscription programmes. These small-format outlets serve as potential e-commerce fulfilment centres, integrating online and offline strategies through targeted neighbourhood activation.