The National Basketball Association (NBA) has announced an expansion of its existing content partnership with YouTube. Fans at home can view these events on the NBA’s YouTube channel. The available line-up will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games, and the 2025 NBA Finals (presented by YouTube TV) The initiative is kicking off with the popular creator duo Jordindian who will stream the State Farm All- Star and the Slam Dunk competition on their page. “The crossover we always wanted 😎 #nba #jordindian,” they captioned the promotional video. The social media page of NBA India also announced the good news on their Facebook page. It’s going to be an unforgettable weekend, starting from Saturday, 15th Feb. 🤩 #NBAAllStar #YouTubeLIVE #NBALiveGames,’ the post read. The NBA will collaborate with popular content creators to livestream select games and events on their channels. It reflects our commitment to making the excitement of NBA basketball more accessible to the millions of fans across the country,\” said NBA India Business Head of Global Partnerships and Media Sunny Malik.
