Aamir Khan: Cinema Ka Jadugar festival, running until March 27 across PVR INOX theatres. Khan: \”The story has to be something that I like, something that speaks to me\” Khan believes that a great director can elevate a film and make a significant difference in how the story is brought to life. \”If the producer is weak, no matter how good the film is, it will not get the right release or promotion\” \”I don’t see success, I see the ability of the person. It’s not only the script; the director must be good, and the producer must be strong too.\” \”I’m not just a star, I’ve got a lot of experience in the film industry. I can make a film that people will want to watch,\” says Khan. \”I have to be able to make people feel good about what I’m doing,\” says producer Javed Akhtar. \”It’s not just the script or the director that matter to Khan—he places great importance on the producer as well,\” says director Ravi Agrawal.