Ranveer Allahbadia, aka BeerBiceps, is facing a huge backlash over his remarks on comedian Samay Raina’s YouTube show ‘India’s Got Latent’ The remarks have appalled internet users. There is a demand to act against content creators on digital platforms who use abusive, obscene and unacceptable language. Comedy Influencers are making a big splash in the world of digital marketing. Children and youth are speaking their own language and using crass content in daily lives. They are invited to college fests that are so popular that they are seen as ‘uncool’ and ‘toxic’ And they start accepting harmful behaviour and accepting offensive language and expletives as normal. And they are not afraid to use crass language in their daily lives in the name of free speech. And so they start to desitization their behaviour and accept harmful behaviour as normal and normal. and accept it as ‘trendy’ and as ‘cool’ and a part of their lifestyles. And this is a new age problem that demands immediate redressal, says Dr Sajeela Maini, senior consultant psychologist, Sir Ganga Ram Hospital, Delhi.
