Aamir also addressed a major challenge in Bollywood—the shift of audie….

Aamir also addressed a major challenge in Bollywood—the shift of audiences to OTT platforms. He noted that films are quickly available on streaming services within eight weeks of theatrical release, often at no additional cost. Javed Akhtar supported Aamir Khan’s views and suggested that films should have a longer theatrical window—at least three to four months—before being released on OTT. Despite concerns, both Aamirs remained optimistic about Bollywood’s future. They stressed the importance of learning from past mistakes and adapting to changing audience behaviour. The actor believes that with the right approach, Bollywood can regain its mass appeal, just like South Indian cinema. The event was held ahead of his 60th birthday on March 14. PVR INOX is organising a special film festival to honour the actor’s illustrati… PVR to honour AamIR Khan with \”Aamira Khan: Cinema Ka Jadugar\” film festival. The festival will take place in Mumbai from March 14 to 17.

Leave a Comment