Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest. Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation’s official team sponsor Pepsi. International fixtures were halted in Pakistan after a 2009 attack on the Sri Lankan cricket team bus and only began returning in 2018. The Urdu advert shows a young man walking into a store asking for a tennis ball and electrical tape, which is usually used to create a fast-paced ball for street cricket. The customer is then seen happily wrapping a red tape, found behind the bottle’s label, around the yellow tennis ball as he walks out of the shop. Played on streets across Pakistan, tape-ball is considered the entry point into the sport and has helped produce several of the country’s most famous cricketers. Pakistan last staged a major cricket event when it co-hosted the 1996 World Cup with Sri Lanka and India. Pakistan were scheduled to stage the 2011 Cricket World Cup but were removed as co- hosts following the 2009 bus attack.
