India’s win at the ICC Champions Trophy surges views on streaming platform to 84 crore. The March 9 final game also set a new record on JioHotstar, shattering global records with over 6.1 crore concurrent viewers. This marks the highest number of people watching a live event simultaneously. The India-Pakistan match on Star Sports TV channel was watched by an unprecedented 20.6 crore viewers, which made it the second most watched cricket match in BARC’s (Broadcast Audience Research Council) history, outside of the World Cup matches. Ratings (TVR) for the match held in Dubai were 11 percent higher than the 2023 ODI World Cup game in Ahmedabad. Virat Kohli became the fastest cricketer to accumulate 14,000 ODI runs in that game, which clocked a staggering 2,609 crore minutes of TV watch-time. The final led to an increase in ad rates with 10-second slots going for as high as Rs 50 lakh.