Kia Norway posted an advertisement on its social media accounts with a bumper sticker criticising Tesla owner Elon Musk. Musk responded with apparent surprise, asking: “They really did that?” in response to a post highlighting Kia Norway’s promotion. Tesla has become a target for demonstrators protesting Musk’s role in the Department of Government Efficiency (DOGE) Protests are occurring in multiple countries, with Tesla owners themselves joining the opposition. Last week, dozens of protesters gathered at a Tesla showroom in Lisbon to express their disapproval of Musk’s support for far-right European political parties as Portugal approaches a potential snap election. In the same week, several protesters were arrested outside a Tesla dealership in New York City, where some chanted, “We need clean air, not another billionaire.” Tesla owners are increasingly displaying bumper stickers with messages like “Bought it before we knew how awful he is” and “Stuck with Tesla, not stuck on Elon”