Samsung reaffirmed its position as Europe’s largest smartphone vendor, growing its 2024 shipments by 6% to 46.4 million units. Apple was the largest vendor in Q4 2024 backed by a positive reception of the iPhone 16 series combined with continued demand for iPhone 13 and 14 for budget-conscious users. Xiaomi finished third on the ranking table, with a total of 22.2 million Redmi, POCO, and Xiaomi-branded smartphones shipped. Lenovo-owned Motorola delivered its best year in Europe yet, as it grew 26%, surpassing 8 million units, according to the Canalys report. The analysis is based on shipments and not actual store sales. The report points out that 2024 saw the highest number of premium devices sold, which was in total 41 million, or 30% of the total 136 million shipments. This is the same volume of the company’s total shipment as in 2023. Oppo and OnePlus returned to growth after two difficult years, as the Chinese OEM saw a push in the Southern European market, growing by 13% to 4.1 million devices.
