Xsolla, a leading global video game commerce company, announces the launch of an innovative, customizable loyalty as a service solution. This solution empowers developers to increase LTV and convert more non-paying players by enabling them to earn and redeem points. The developers’ loyalty programs can be set up across direct-to-consumer stores, web shops, and Xsolla Pay Station for a seamless checkout experience for players. The program is fully customizable, allowing developers to tailor loyalty point titles, icons, and configurations to align with their games’ brand identity and player behavior. The Loyalty as a Service solution is designed to be easy to integrate via the X solla Publisher Account, eliminating the need for coding and accelerating time to market. It enables developers to drive player retention, increase revenue, and build stronger player relationships. It ensures developers retain complete control over user data and relationships while providing expert guidance and best practices to maximize efficiency. For more information or to sign up for a Publisher account, visit: xsolla.pro/rws25las.