Fernando Fernandez, Unilever’s newly-appointed CEO, has expressed strong confidence in India’s growth potential and evolving consumer preferences. He believes India’s economic environment will see significant improvement in the second half of 2025. Fernandez expects quick commerce to expand to 15 per cent over the next three years in India. He also sees the acquisition of Indian beauty brand Minimalist as a way to accelerate growth in the beauty and personal care space. He added that the desire has been a very important word or mantra in my time with the beauty. and wellbeing business. The consumer now is far more discerning and demanding,” he said. His goal is to establish a vast influencer network across India, ensuring that each zip code has at least one influencer promoting Unilevers products. The acquisition of Minimalists is an indication of what we will do in India to really move our portfolio forward faster, Fernandez stated. The company is also focusing on \”social-first\” marketing.