In ancient societies, a food gift was considered supreme as it involved the giver’s effort and labour in cultivating and harvesting it. At Swiggy, we have a food delivery category called Ordering For Others (OFO), which, on average, constitutes 10 per cent of all our food orders. Plum Cakes are gifted in abundance on Christmas Eve and Christmas Day. Choco Lava Cake, already a popular item on any normal day across categories, experiences a surge of almost 160 per cent in the OFO category on Valentine’s Day. There was a 120 per cent jump in chocolate orders on Chocolate Day alone, while on 7th February, rose-related orders skyrocketed by a staggering 900 per cent. In the food delivery business, OFO orders are usually geography-agnostic, with Tier 1 cities witnessing a slight 5 per cent advantage over Tier 2 and Tier 3 cities. In smaller towns, people usually end up delivering food gifts during Diwali, where the customary way to give sweets is to mithai.